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THE FUTURE OF RADIO
When Local Voices Matter More Than Ever There was a time when local radio didn’t just fill silence—it held communities together. It told you what mattered, who needed help, where to show up, and why it was worth caring. In our latest Founders Music Lab conversation, Brian Bourke reflects on that era with clarity, honesty, and zero nostalgia-for-nostalgia’s-sake. This isn’t a look backward. It’s a reckoning with what we’ve lost—and what we risk losing next. Brian spent more t
Bill Waters
Jan 223 min read


The Founder Burn Cycle: How Opportunists Use You — and Why Greed Keeps Winning
BEWARE OF OPPORTUNISTS Founders don’t lose because of bad ideas. They lose because of the people who show up once the idea starts working. Every founder eventually learns the pattern: you create, others extract. You build momentum, others try to take control of it. It’s predictable, repeatable, and baked into the system — and most first-time founders never see it coming. Trust me, I've lived this. It happened at We-Create (I lost, a local opportunist won). They tried it on m
Bill Waters
Nov 28, 20253 min read


The Power of Humility: The Quiet Strength Behind Greatness
Humility is Strength Under Control We often celebrate confidence — the spotlight moments, the bold ideas, the solo that steals the show. It’s easy to get fooled by confidence, which is why they call them ‘con’ men. But behind every truly great founder, musician, or creator lies something quieter, deeper, and infinitely more powerful: humility . The truly narcissistic will try to make you think they are humble in the beginning, then over time their true selves evolve and it's
Bill Waters
Oct 27, 20252 min read


For F' Sakes, Branding is not a logo!
Branding is not a logo It drives me crazy when people in marketing positions post an image of a logo and ask, "How do you like our new...
Bill Waters
Sep 8, 20252 min read


Startup Founders and Musicians: More Alike Than You Think
Passion and Creation Why Founders Music Lab? Why Founders and why Music? Having been both over many years, I struggled to find my true...
Bill Waters
Aug 28, 20253 min read


your personal fml: overcoming
Grief is Devastating I was talking with Ed (the Coffee Guy) after our last podcast recording, and he brought up a story about someone he...
Bill Waters
Aug 15, 20255 min read


How do we know if we are creating anything new?
WALK THIS WAY! Noel Castell brought up a very interesting point in our first podcast Wham! And Beyond . In that edition, Noel discussed...
Bill Waters
Jul 21, 20252 min read


The Unseen Divide Between Founders and Entrepreneurs: What Sets Them Apart
Here to Protect! There is often significant confusion between the roles of a Founder and an Entrepreneur. A Founder is definitely an...
Bill Waters
Jul 10, 20252 min read
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