In this, the first of two connected episodes, Martha Cottrill shares a candid and thoughtful account of her unconventional journey through education, startups and self discovery. From pursuing a science degree, MBA, and CPA (despite early academic doubts) to launching startups and immersing herself in incubator communities, Martha reflects on the value of curiousity, mentorship, and learning through action.

She discusses how community, experimentation, and passion for wellness shaped her entrepreneurial path, including the rapid creation and scaling of a virtual fitness platform during the pandemic.

Martha's story highlights the importance of timing, adaptability, and building solutions around real human needs rather than chasing profit alone.